The power and influence YouTubers have on the beauty world is undeniable. The names Jaclyn Hill and Carli Bybel mean just as much to many teenagers as Selena Gomez and Kendall Jenner. With the continually growing popularity of YouTubers, it should come as no surprise that many have begun collaborating with beloved makeup brands on new products. YouTube beauty vloggers put their hearts and souls into their makeup products – they don’t want to disappoint their millions of fans. As a result, the launches we’ve seen so far have been pretty spectacular. Keep reading for ten of the most exciting new and soon-to-be-released makeup collabs you need to know.
From foundations to mascaras and lipsticks, there are some pretty phenomenal beauty items available at your local drugstore. True beauty mavens know that a product doesn’t have to be expensive to be high quality. One of my favorite eyeliners of all time costs less than three dollars (more on that below…)! Keep reading for ten drugstore beauty products that everyone from makeup artists to YouTube gurus to beauty enthusiasts can’t get enough of…and you need in your collection.
Bold, albeit groomed, brows have been in style for a while now, but the trend seems to be moving towards a more natural, unfussy territory. 2016 is all about the full, bushy, brushed-up brow. We’ve seen this look in the past: note Brooke Shields all the way back in the ‘80s, above. Now the boyish brow is back with a vengeance. Keep reading to discover how to achieve them (even if your brows are naturally thin), the products to use, video tutorials and more.
About a week ago, a story went viral about a grandmother’s jaw-dropping, stunning makeup transformation. It reminded me of the incredible #PowerOfMakeup. Makeup has the ability to bring out your confidence, play up your most beautiful features and get your creative juices flowing. Keep reading for some incredible before-and-after makeup transformations and get inspired!
As a new season approaches, it’s time to give your makeup bag a makeover! Summer is all about laid-back, luminous beauty. From waterproof makeup to eyeliners, mascaras and lippies in fun colors, keep reading for the must-haves you need this summer.
Following the success of Gwen Stefani and Kylie Jenner’s makeup lines earlier this year, it seems like more celebrities are getting into the beauty game with eponymous lines. There’s a lot of new makeup to look forward to this year, including lines from the incredibly chic Victoria Beckham and beauty chameleon Rihanna. Keep reading for the collections and new beauty we can’t wait to try!
It can be very easy to fall into a makeup routine: neutral eyes, a little black liner and nude lips. It’s classic, beautiful and simple — but half the fun of makeup is experimenting with your look, getting creative and finding something totally unique that works for you! Incorporate some color into your makeup looks this spring. Keep reading for our favorite wearable ways to add a vibrant pop of color to your looks.
It seems like scoring a Kylie Lip Kit is less likely than winning the Mega Millions jackpot at this point. The collection of liquid lipsticks (and corresponding pencils) are often sold out a mere thirty seconds after their launch. So, what’s the fuss? These liquid lipsticks are the brainchild of Kylie Jenner, also known as the woman with the most talked-about lips in the world. She almost single-handedly brought back the ‘90s lip color trend, so it’s not surprising that her namesake line is a runaway success. What is surprising is how hard it is to snag one of these coveted liquid lipsticks. You could always order one off eBay, but if you don’t want to spend up to thousands of dollars on a lipstick, check out our favorite Kylie Lip Kit dupes, below!
We’ve been hearing about new spring beauty releases for months, but now that the products are finally here, it’s time to put them to the test! Keep scrolling to see the hottest new products put to use, and see which ones catch your eye.
Step into any hair salon, and chances are you will hear someone requesting a balayage coloring treatment. This hair coloring technique has been around for decades, but it’s recently had a resurgence in popularity thanks to trendsetting celebrities, like Rihanna, above. Keep reading for all the details on balayage and discover if it’s right for you!