The power and influence YouTubers have on the beauty world is undeniable. The names Jaclyn Hill and Carli Bybel mean just as much to many teenagers as Selena Gomez and Kendall Jenner. With the continually growing popularity of YouTubers, it should come as no surprise that many have begun collaborating with beloved makeup brands on new products. YouTube beauty vloggers put their hearts and souls into their makeup products – they don’t want to disappoint their millions of fans. As a result, the launches we’ve seen so far have been pretty spectacular. Keep reading for ten of the most exciting new and soon-to-be-released makeup collabs you need to know.