To know IT Cosmetics, is to love it. Fans of this beloved brand are absolutely devoted to it, and as you continue to read you’ll see why. IT products are the perfect mix of exceptional quality and cutting-edge innovation. From their phenomenal CC cream and concealers to their cult-favorite Brow Power Pencil, IT is slowly, but surely becoming a must for beauty lovers. Keep reading for ten must-haves from the line!
Bye Bye Under Eye Anti-Aging Concealer: I have tried dozens of concealers, but nothing comes close to this. If you’re looking for a brightening concealer that will cover under-eye circles and bags, this is your best bet. A little goes a very long way with this product – it’s extremely full coverage, yet easy to blend in. I like to dot some on in a triangle shape underneath my eye, then blend it out with a makeup sponge. It’s packed with collagen and vitamins that tighten the under-eye area, meaning circles will be reduced the more you use it. ($24)
Your Skin But Better CC Cream with SPF 50+: This CC cream has it all: flawless and natural coverage, SPF, easy to blend, and lasts all day. If you have combination skin, it’s especially ideal. It provides matte coverage over oily areas, but won’t accentuate dry patches. It has a thick consistency, just like the concealer, so you should definitely use a brush or sponge to blend it in. ($38)
Bye Bye Redness Correcting Creme: If you’re not into color correcting or adding on too many layers of makeup, but need to conceal redness, this product will become your holy grail. This neutralizing concealer cream is infused with red-canceling pigments, without coming off as green or yellow. It looks like a typical concealer, but will cover even the most severe cases of rosacea, acne, etc. The universal shade (an IT Cosmetics trademark) will work on almost every skin tone. ($32)
Bye Bye Pores Silk HD Anti-Aging Micro-Powder: This translucent powder is the perfect finishing touch to any makeup look. After applying your foundation/concealer, set everything with this powder for an airbrushed finish. It’s fantastic for more mature skin because it will not settle into fine lines and wrinkles. If you have visible pores, dust this over the area to blur away any imperfections. It’s also ideal for combatting shine and oil. ($24)
Hello Lashes Clinically Shown 5-in-1 Mascara: The unique design of this mascara wand sets it apart from everything else out there. The formula is both volumizing and lengthening, plus it’s infused with lash serum to give your lashes an extra boost. Use the wand horizontally to apply the mascara from root to tip. After a few coats, turn the wand around and use the little ball at the end to give lashes extra length and get rid of clumps. The ‘Lash Ball Detailer’ is also incredible for lower lashes, and reaching the tricky inner and outer corner lashes. The shape of the wand allows for ultra-defined and separated lashes. ($24)
Tightline Full Lash Length Black Mascara Primer: IT Cosmetics is so innovative when it comes to mascara. This product has the slimmest wand ever – perfect for getting as close to the base of lashes as possible. This wand will give you both length and volume, plus the tiny bristles will ensure clump-free lashes. If you have sparse lashes, try this out – by getting product on the root of your lashes, it will create the illusion of fuller, thicker lashes. It will give you a natural ‘tightlne’ look – no eyeliner required! ($24)
No-Tug Waterproof Gel Eye Liner: If liner doesn’t stay put in your waterline, give this waterproof gel liner a try. It will stay put in your waterline for at least eight hours, and you don’t even have to set it with shadow. It comes in ten stunning, richly pigmented shades that glide on and won’t budge. Infused with anti-aging vitamins and proteins, this liner won’t irritate even the most sensitive of eyes. ($22)
Brow Power Universal Eyebrow Pencil: This universal pencil will somehow work on virtually every brow color. This award-winning pencil is a beauty insider favorite: it glides on easily, stays in place (no brow gel required!) and has a thick spoolie that will blend out every line for a natural look. It has a twist-up feature, so you won’t have to sharpen it or lose product. ($24)
Naturally Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette: The name says it all: this shadow palette is comprised of fourteen pretty, subtle and matte shades that are perfect for everyday use. With special anti-aging properties, these shadows will diffuse the appearance of any lines or wrinkles on eyelids. The shadows blend seamlessly, are buttery soft and pack a punch with color payoff. There’s a ‘transforming pearl’ shade included that will turn any of the matte shadows into pearlescent finishes. ($42)
My Sculpted Face Contour Kit: This kit is ideal for contouring beginners. It comes with a special instruction packet that will detail exactly how to use the pans to get your desired look. Complete with both contouring and highlighting powders, there are shades in this kit for every skin tone. You can mix different powers together to get your perfect shades. ($38)
Are you into IT Cosmetics? Which of their products do you love or want to try? Let us know in the comments below!
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