Over the past few years, there has been a drugstore beauty revolution. There are just as many innovative, high-quality products available at CVS as there are at Ulta or Sephora…it’s just about knowing what to look for. From unique beauty sponges to custom foundation drops, 2017 at the drugstore is off to a very good start. Keep reading for what’s new at the drugstore – apologies to your wallet in advance.
L’Oreal Infallible Blend Blenders: L’Oreal’s long-awaited makeup sponges have finally arrived! The collection features three different sponges – one for foundation, one for concealer and a contour one – in bright, eye-catching colors so you’ll never misplace them. The contour sponge is unlike any other sponge on the market. It is completely flat on one side, which will make blending in cream contour quick and seamless. This is definitely one of the most exciting launches of the new year. ($7.99 each)
CoverGirl Jewels TruNaked Eyeshadow Palette: What sets this palette apart from the others at the drugstore? It was created in collaboration with the Pat McGrath – makeup artist extraordinaire and creator behind her own namesake, uber-expensive beauty brand. That seal of approval means this palette is good, especially for something that costs less than fifteen dollars. The compact palette includes eight easy-to-blend, smooth, jewel-toned shades. Perfect for creating looks for a big night out. ($12.99)
NYX 3-in-1 Brow: Some days are a brow powder day, some are a pencil/gel combo, and sometimes it’s just a quick coat of brow gel. NYX’s new 3-in-1 Brow puts all of the options into your hands. With a brow gel, pencil and powder all in one compact stick, this is ideal for traveling or keeping in your bag for touchups. Available in ten shades, there’s something for everyone. ($12.99)
Jordana Sweet Cream Matte Liquid Lip Color: Jordana is a brand that deserves a lot more credit than it gets. Their lip products, in particular, are fantastic, especially considering the price. The Sweet Cream liquid lip formula dries down to a velvety matte finish, is opaque and packed with color, and feels lightweight on your lips. Available in a gorgeous range of twenty colors (including black and white!), these are the best liquid lipsticks you’ll find for under five bucks. ($4.99)
Wet ’n’ Wild Perfect Pout Gel Lip Liner: To say Wet ’n’ Wild has stepped up its game recently is an understatement. The ultra-affordable brand carries some of the most coveted products at the drugstore, and this new lip liner is no exception. The gel-like consistency of this liner, made with a unique blend of polymers, glides onto your lips like a dream. It’s pigmented and creamy enough to wear on its own, or use it as a base for your favorite lippie. ($2.99)
Maybelline Baby Lips Color Balm Crayon: If you don’t think a lip balm can be an exciting product, think again. These new Baby Lips Crayons from Maybelline are obsession-worthy. Insanely pigmented, so moisturizing and hydrating, these are absolutely incredible. It’s crazy that they are so packed with color – one swipe is all you need for a beautifully bold lip. There are eight shades, ranging from a light nude to a bright red and punchy purple – will you collect them all? ($6.99)
Physicians Formula Butter Blush: Physicians Formula’s Butter Bronzer is a cult classic – to know it is to love it. Finally, the brand has launched the blush counterpart to that beloved product. The new Butter Blush comes in two shades, Natural Glow and Plum Rose. Infused with Murumuru Butter, the formula glides onto your cheeks with ease and leaves you with a radiant, beautiful glow. The creamy formula has soft-focus pigments that reduce the appearance of texture on your skin. ($12.99)
L’Oreal Infallible Total Cover Foundation: L’Oreal has some of the best foundations at the drugstore, and their latest creation has a very intriguing claim: it can stay flawlessly intact for up to 24 hours. Odds are you don’t need a foundation to stay in place for an entire day, but it’s an impressive claim nonetheless. The weightless foundation will completely cover dark spots, blemishes and scars, leaving you with a beautiful, natural finish. You won’t need to use a drop of concealer over this game-changing product. ($12.99)
Revlon ColorStay Creme Eyeshadow: If you like Maybelline’s Color Tattoos, you will love the new cream shadow from Revlon. You can pop it onto your eye for a simple and bright look, use it as a base for powder shadow, apply it like a liner…it’s extremely versatile. The pigmentation is just as good, if not better, than many pricier alternatives. The best part about these eye-catching cream shadows is that it looks like you put a ton of effort into creating your look, but it actually took no more than twenty seconds. Standout color? Shimmery, wearable Praline – perfect for an inner corner pop! ($7.99)
NYX Total Control Drop Foundation: Cover FX out of your budget? NYX has a pretty spectacular alternative for you. The new drop foundation comes in 14 shades, meaning you can mix and match to create you perfect shade and coverage. Use a few drops for a sheer wash of foundation, add some more for extra coverage. The velvety, matte finish will leave you skin looking perfect from day to night. ($13.99)
What new products are you excited to try from the drugstore? Let us know in the comments below!